Matchbook Labs › Catalog › Etsy Tags and Titles Guide
A listing's title and its 13 tags are two fields that should say the same thing. This page gives you a 4-row structure for the title, a write-in tag bank with 6 slots for multi-word phrases, and four opinions, labeled as opinions. Print the tag bank, fill it in for one listing, and you have both fields drafted in ten minutes.
How to use it: fill the tag bank first, then build the title from the table using your best bank phrase as the lead. The tips at the end are opinions and marked that way; the table and the bank are craft you can check against your own listing.
One workable order for a product title. Fill the slots with words true of the item in front of you.
| Slot | What goes there | Keep it honest by |
|---|---|---|
| 1. Lead words | The exact phrase a buyer would type, placed first. No prefixes like "custom" or "sale" in front of it. | Reading it aloud: does it start with the thing, or with a word about the seller? |
| 2. Specifics | Material, size, color, audience, or occasion. The checkable nouns a buyer uses to narrow a search. | Only writing details the photos could prove. |
| 3. Plain name | What the item is, in ordinary words. This is the fallback phrase buyers use when they do not know the fancy term. | Writing the word you would say to a neighbor, not the word from a mood board. |
| 4. The cut | Everything left over: filler adjectives, repeated words, decoration. This slot's job is to leave. | Cutting until every remaining word earns a search or a buyer. |
Titles on marketplaces have length limits, and limits change. Check the current limit in the official help docs before you pack a title to its edge; the structure above works at any length.
Write one multi-word phrase per line, two words minimum, one word wasted. Each line has a different job so the six phrases end up covering six intents instead of one intent six ways.
Line 6 is the one most listings skip. Think of the last message a real customer sent you and write the phrase they used.
This is a seller-craft guide about two listing fields. Etsy is named only to identify the platform the fields belong to, and this site is unaffiliated with Etsy. Nothing here interprets or works around any marketplace policy; filling in titles and tags accurately is ordinary listing work. Nothing on this page promises views, traffic, or sales. Search results belong to the platform and change on its schedule, so treat this as a craft checklist, not a forecast, and verify any platform number against the official docs.
Filling six bank lines per listing, times every listing, times revisions each season, is the chore a prompt pack takes over. The verbatim product description from the 500 AI Prompts for Etsy & E-commerce Sellers README:
500 AI Prompts for Etsy & E-commerce Sellers
Listings, photos, SEO, marketing, service, pricing, seasonal campaigns, analytics. 10 categories, 50 prompts each.
Category 1 of 10, the one this page is about:
Listing Titles & Tags (Etsy SEO) - Titles, 13-tag sets, keyword mapping, tag audits
How to use:
Every prompt contains [bracket] placeholders like [PRODUCT_TYPE] or [PRICE]. Replace each placeholder with your own product, numbers, or text, then run the prompt in ChatGPT, Claude, Gemini, or any capable AI assistant.
Two habits that make the outputs better:
- Give real data in the placeholders. Real numbers beat generic answers.
- Follow up. Treat each prompt as a first question, not the whole conversation. Ask the assistant to critique its own answer.
License: Personal and commercial use: use the prompts in your own business, including for client work you deliver.
You may not resell or redistribute this pack as-is, near-as-is, or with minor changes, whether free or paid. If a colleague wants it, send them to the shop.
Quoted verbatim from the 500 AI Prompts for Etsy & E-commerce Sellers product README.
Get 500 AI Prompts for Etsy — listings, tags, photos, pricing — →one-time · 500 prompts, 10 categories · or browse the catalog