One printed page holds one month. Seven day columns, four week rows, two write-in lines per cell: what you are posting and what shape it takes. Print it, pin it above the desk, fill it in with a pen. The spreadsheet section at the bottom is where a planned month goes next.
Every cell carries two dotted lines. The first is the topic, the second is the format (post, video, article, whatever you produce). Writing both down is the whole exercise: a topic without a format is a wish, and a format without a topic is an empty slot.
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| Week 1 | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat |
| Week 2 | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat |
| Week 3 | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat |
| Week 4 | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat | topicformat |
Months with a fifth partial week: fold those days into the Week 4 cells or print a second page and keep only the overflow row.
Example pattern, opinion, overwrite it. Five rows because most people can keep five commitments; the blanks are yours to fill.
| Day | Slot | Your angle (write in) |
|---|---|---|
| Monday | Tip | |
| Wednesday | Behind the scenes | |
| Thursday | Answer a real question you got this week | |
| Friday | Something light | |
| Weekend | Off, or backlog prep only |
Tip days work best when the tip is one you paid for with a mistake. Behind-the-scenes days need no new ideas, only honesty about what you did. The point of a rhythm is that Tuesday-you never has to invent anything from a blank page; Monday-you already decided the shape.
Anything that does not fit this month goes here instead of vanishing. Six lines, one idea per line, dated when it lands there.
Backlog - one idea per line
The printable grid above is the planning step. When a month deserves tracking instead of pinning, the paper idea continues in a Content Calendar built for Google Sheets and Excel: thirteen tabs, one per month from January to December, one row per post. Each month tab has the same columns in this order: Date, Platform, Status, Format, Hook, Caption, Link, Notes.
Dropdowns keep the entries consistent, which is the spreadsheet's main advantage over handwriting. Platform dropdown values: Twitter/X, Instagram, TikTok, LinkedIn, YouTube, Blog. Status runs idea, draft, scheduled, published, matching the four words from opinion three. Format covers Post, Thread, Reel, Carousel and more. January ships with 10 sample rows marked "SAMPLE row - replace with your own", and the Hook column sits before the Caption column on purpose, for the reason in opinion two.
Requirements are plain: Excel 2010 or newer, or a free Google account with Google Sheets. No macros, no add-ons, no external links. The license allows personal and commercial use, including client work, as many times as you like; reselling or redistributing the pack itself is the only thing off limits.
Get the Content Calendar for Google Sheets - 12 months, multi-platform -Instant download after checkout.